Attention to Detail Attracts New Customers
Attention to detail is one major factor that sets businesses apart during trade show events. Make sure your team has accurate, up-to-date product or service information and order forms, on hand. Charts and other pictorial data speak to past performance and future goals, so display yours with pride. Drape your table with your organization’s branding colors to attract eyes to your display.
A well-dressed team wearing insignia attire and imprinted lanyards looks professional and eager to work with the customer. Whether in long-sleeved collared shirts, embroidered polo style shirts, or logo t-shirts, a uniformed crew presents itself as having pride and team spirit. Nametags featuring the title and length of service each employee has with your company can also bolster confidence in your company’s abilities to get the job done.
Giving the customer an item to take home and keep is a great way of continuing the relationship your sales team began at the trade show. Everyone loves to receive a gift! A promotional pen, perhaps given in tandem with a notepad, gives your potential client a way to take notes on what he or she finds so appealing about your group and its services. With your contact information present on the pen, your sales lead has a durable reminder of the nice and knowledgeable people who provided the pen at the show. Pens aren’t the only memorable giveaways available, though; some prefer to branch out into other promotional products, such as mugs, travel cups, customized key rings, and logo umbrellas.
Make sure your sales team takes notes on potential leads and gives those people follow-up calls or letters. Customers will love the personal touch, and hearing back from your company a week or so after the trade show’s end will give them time to contemplate products. By then, they will also have questions. With any luck, chief among them is, “When could we have that?”