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Crestline’s new Online art library makes customization even easier

Crestline Custom Imprinted Products, a direct marketing promotional products company, unveils a new Online clip art library, designed to make product customization process easier on customers.

Lewiston, ME, February 24, 2008 -- Crestline Custom Imprinted Products, a direct marketing promotional products company that trades on its easy, customer-friendly ordering process, recently unveiled a Web-based clip art library, full of dozens of attractive, copyright-free images ready to be added to any logo or message.

"We've always prided ourselves in our willingness to go the extra mile for our customers in order to make it as painless and hassle-free as possible for them to get the right custom imprinted products to promote their company or organization," said Mike Truchon, Crestline operations manager.

"Now, with the new clip art library at our customers' fingertips, that process will be simpler than ever before. We tried to make this function as clear cut and user-friendly as possible, so it's easy to find exactly the right image."

The clip art library, which can be found at clipart.crestline.com, is a valuable resource for customers who want a visual image to accompany their text or logo on their promotional items, but don't have the budget, desire, or time to have an original piece of art designed. Customers with existing art that is not production-ready -- that is, in a format that can be quickly turned into an attractive custom imprint -- will also benefit.

"The uses could range from a school that wants a good-looking version of their mascot for spirit items, to a company that needs art to promote a one-time event," said Graphics Manager Leo Nieter.

The individual pieces of art in the library were selected by Crestline's graphics team, in consultation with the sales reps, because they represented a cross section of the most popular types of images requested by customers over the years. They include various types of animals, and other popular team mascots, education or industry-specific symbols, holiday images, religious symbols and more. The mix of images included in the library will likely change over time as usage information offer the graphics team greater insight into ordering trends.

"These are the most popular images right now, in terms of what customers are asking for, but tastes change over time, and we intend to stay ahead of trends," said Nieter.

Those who can't find the right image in the new clip art library needn't worry, however. As always, Crestline's sales and support staff are prepared to do the legwork necessary to help customers find the right art for their promotion.

"There is almost no limit to what we can do. This is just one more tool we have to streamline the process, make it that much simpler for the customer, and get the products in their hands even faster," said Nieter.

Once selected, the customer's art and logo or text can be printed onto any one of the hundreds of products, including apparel, drinkware, office supplies, travel accessories and more available through Crestline's Web site, www.crestline.com, and print catalog.

 

About Crestline:

Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Primarily serving the business-to-business sector, Crestline's highest objective is to provide superior customer service, making the ordering process as straightforward and hassle-free for clients as possible. By utilizing several marketing channels, including printed catalogs, an outbound call center and an easily navigable interactive Web site, Crestline has become a one-stop destination for custom imprinted products.