Customer Satisfaction Inspires Major Brand Changes at Crestline
Crestline, a direct marketing company that specializes in custom imprinted promotional products, is embarking on an entirely new way of doing business that will bring the customer experience to the forefront.
LEWISTON, Maine, January 13, 2011 – Crestline, a direct marketing company that specializes in custom imprinted promotional products, is embarking on an entirely new way of doing business that will bring the customer experience to the forefront. By retooling its customer service model, overhauling its online shopping experience, expanding and improving the quality of its product selection, and introducing the "Price Beat Guarantee," Crestline seeks to set a new standard for customer satisfaction. These restructuring efforts are being coordinated with a rebranding initiative that includes a new corporate logo, overall aesthetic, and brand promise.
"At a time when more and more companies have forgotten what it means to provide customer-centered service, Crestline is working to make it easier than ever before for our customers to promote their message with custom imprinted products," said Casey Wright, vice president and general manager of Crestline. Beginning this month, each Crestline customer will be assigned an entire team of promotional product consultants, order support specialists, and graphic artists, who will be ready to ensure a timely and coordinated response to their every need. To ensure that each customer receives the most up-to-date insights and expertise on promotional trends and effective strategies to enhance their brand's recognition and image, all Crestline promotional consultants are certified by the Promotional Products Association International. In addition, a new state-of-the-art customer service system will allow consultants to instantly refer to each customer's order history and product details to better serve their individual needs. "While other promotional products companies are in the business of taking orders, Crestline's certified promotional consultants are trained industry experts who work with customers every step of the way to make their brand memorable," said Wright.
For those who prefer to shop online, the company's newly redesigned website features faster, more user-friendly navigation to help customers find the right product at the right price. There are also new billing options, a smoother checkout process, and an on-site blog, providing effective promotional marketing strategies and advice. In addition, a new online product configurator will walk customers through the customization process in just a few quick, simple steps.
For the first time ever, customers will even be able to peruse an electronic version of the company's catalog, allowing them to browse hundreds of effective promotional items, zoom in for a closer look, and either select items to purchase online or call a promotional products consultant for assistance.
Crestline's graphics team has also introduced process improvements to help them provide faster turnaround on all art requests, expert suggestions regarding design, color, and type to optimize every promotional effort, and a growing library of ready-to-use clip art, including many exclusive designs. At the same time, Crestline has added scores of new and unique promotional products, including an expanded apparel line with the latest in custom embroidered fashions.
Crowning all of this is Crestline's new "Price Beat Guarantee," promising that the company won't just match competitors' prices on any product they carry, but will beat them. With this assurance in mind, customers can rest easy in the knowledge that they'll always pay the lowest price possible. "Our mission is to make the entire selection, design, and purchasing process a pure, unobstructed joy," said Wright.
Crestline is a direct marketing company offering an extensive selection of reasonably priced, quality imprinted promotional products. Crestline's highest objective is to make the ordering process simple and smooth, with free consulting services, guaranteed low prices, on-time delivery, and the finest customer service in the industry. Crestline's certified promotional consultants partner with customers to uncover unique ways to advertise, recognize excellence and motivate their organization - delivering unique brand messaging on budget and on time. For more information, visit www.crestline.com